NB: The post on personalising your e-commerce store is long… meanwhile, here’s a smaller post.
When we run a business, website or e-commerce site, we make a ton of assumptions.
Some of these assumptions are correct, a lot are wrong.
The beauty of this is that running a business is hard. The good businesses are around long enough to test their assumptions and change course as needed.
If it wasn’t hard it would be even harder. Everyone would be doing it.
If you want to achieve faster success, Always Be Testing.
How to quickly test and optimise your website
Google Optimise is a tool you can use on your website - for free - to change elements of your website.
Often you will want to change your main ‘calls to action’ (CTA) or experiment with different headlines, text or design elements for your website.
This tool lets you do that without even touching your website.
The most powerful thing is that you can actually run 2 versions or your website at the same time (A/B testing) and see which version performs best.
Experiement your way to success, it’s what the professionals do… they just don’t tell you.