I have a general rule.
If you need to deliver an offer to your customers, front and centre when they first land on your website, you may have a bigger problem.
I guess it’s comparable to a boxer getting cut in the ring. The doctor will patch it up before the next round, but they’re still going to go back out and get their face punched again.
The doctor bandages over the issue, just like the pop up does.
The solution will NEVER be a better pop up or a better doctor.
The solution is to stop fighting or learn to guard your face.
For a website, we’re not going to stop fighting, selling or pull down our site.
We need to work out how to sell things better.
In defence of the profit margin
Instead of cutting your profit margin at every opportunity possible to make the sale, what can you do to add more value to your customer.
Can you provide a much better sales service?
Less risk when buying?
Or if you can’t do these, how can you share your values as a business to better connect yourself with your customers?
If you can do these things better, you’ll be able to make more sales and keep your profit margins higher.