It won’t grow your business.
A popular website conversation is: what is the right platform to choose to build a website or shop.
The quick answer to this is…it doesn’t matter.
A platform won’t make you money by itself. Your marketing will.
You can build a great shop or website on any platform, and there are more technologies to build a website on that we can even start to comprehend.
Our website and this blog use a technology called Gatsby. We picked Gatsby because we wanted to have a super-fast website and blog with no bells or whistles. We don’t even have a contact form!
Common platforms that we often talk about are Shopify, WordPress, Wix, and Squarespace.
Shopify, Wix, and Squarespace are all fundamentally different from WordPress because WordPress is open source and truly free. You can download the code, edit it, distribute it… whatever!
It is maintained by thousands of people, and it doesn’t rely on profit to exist.
The beauty of this is that it won’t die because a company goes out of business.
You can also build and scale WordPress into anything you need, you can’t do that with any of the others because you can’t touch the code.
Saying that… If you need a simple website, just pick one and get started. You can always change it down the road.
If you need something more complex, speak to a few web agencies and see what solutions they have. Pick the best technology that is made to solve it.
Whatever you do… Please pay to have the website company logo removed. No customer will be more likely to buy when they see that you built your website on Wix.com.