If you’re not careful, they end up everywhere.
Like Coco Pops, websites usually start quite neat and tidy. Your website is simple and easy to navigate. Nice.
Your visitors are like spoons - they come, take what they need (view, buy, or contact you) and leave.
Then you start adding things. You’re not sure what the best place is, so you decide to add some things at the top, some at the bottom, and even more things in the middle.
Before long, coco pops are all over the floor.
The website is too messy and confusing for the spoon to come in and get what it needed. Sales and leads drop to the floor.
And they were right there on the spoon!
Here is a simple guide to follow when adding new content to your website.
What difference is adding this new thing going to make for your visitor? Is it a new/existing product we want to promote at an appropriate time? Is it some content that will build trust with your customers? When does the customer need to see this? Does it need to be visible on every page? Show things just in time. If we add this content, will it negatively affect another thing you want your visitor to see? People can’t multitask, and you don’t want to distract from their normal user journey if it’s not important.
Let’s look at a simple example.
My good friend Chris at Color Coded branded workwear in Doncaster has recently seen high traffic on his Face Mask products pages(surprise, surprise), but we’re people coming to the site for face masks?
In Chris’s case, yes. He has some bulk deals and people we’re finding the page directly from Google.
But what if he had given masks space in the navigation menu and plastered them all over the homepage?
Normal sales would have dropped because customers would have been distracted.
For Color Coded, masks are the perfect checkout upsell.
It’s their, do you want fries with that?
It should never take up the prime space that Polo shirts, jumpers and jackets need to have to make sales.
Don’t make your fries the burger, and don’t let coco pops fall off the spoon.