To make more sales, exactly as they do.
Take 2 mins to run this experiment.
Open a private tab in the browser and visit Amazon.co.uk.
I can guess that the site is very average and is not at all specific to you.
On the homepage, it shows a whole range of products, from baby clothes to video games.
Now close that private tab, go back to your normal tabs, and open Amazon.co.uk again.
Notice the difference?
Now, I can’t even guess what you’re seeing.
The shopping experience is created for you and you alone.
Mine roughly breaks down into four categories:
- a mixture of things related to what I’ve bought in the past
- things I’ve looked for and haven’t bought yet
- things I didn’t even know I wanted
- and things Amazon want everyone to see
Here’s my Amazon homepage:
And here's the standard Amazon homepage (private browsing version).
From which website am I most likely to buy?
It’s time for e-commerce website owners (and other website owners) to ask themselves…
How can we do this for our customers and create a personalized shopping experience?
Tomorrow we will dig into some potential solutions.